The name has changed, but our focus on automotive recall information and vehicle safety remains the same.
After more than a decade operating as AutoAp, we’re pleased to introduce our new name: The Recall Company.
The change became official on September 8, 2026, and reflects the work we’ve been doing since 2015: providing automotive businesses with the information and tools they need to identify and manage vehicle safety recalls.
For our customers and partners, the transition is straightforward. We’re continuing our work in automotive recall information and management under a name that better represents what we do.
Why the name change?
As AutoAp grew, we noticed a recurring pattern in conversations with potential customers.
We would introduce ourselves as AutoAp, then spend the next few moments explaining that we were the company specializing in recalls.
Our president, Mark Allen, discussed this experience in a recent interview with Forbes. The name AutoAp didn’t immediately communicate the company’s focus, and explaining our business became a regular part of introductions.
The solution was to adopt the description people were already using to understand us: The Recall Company.
It’s a straightforward change, but an important one. Our name now tells dealerships, fleet operators, and automotive technology providers exactly where our expertise lies.
Continuing our work in automotive recall management
Vehicle recalls create challenges that go beyond identifying whether a particular vehicle has an open recall.
Dealerships need to account for recalls when acquiring and managing inventory. Fleet operators need visibility into vehicles that may be affected by newly announced safety issues. Service departments need reliable information to communicate with customers and coordinate recall repairs.
These are the challenges our team continues to address.
The Recall Company provides automated recall information and management services directly to dealerships and fleets and through automotive technology partners. Our technology helps identify vehicles with open recalls, flag recalls during vehicle acquisition, monitor inventory, and support customer outreach for safety recall repairs.
Our focus remains on helping businesses spend less time managing recall information manually and more time addressing the vehicles that need attention.
Moving forward as The Recall Company
While our name is new, our work continues.
We’ll remain focused on providing automotive businesses with reliable recall information and practical management solutions that support vehicle safety, customer communication, and more efficient operations.
We’re grateful to the customers, partners, and industry professionals who have worked with us as AutoAp, and we look forward to continuing those relationships as The Recall Company.